The world’s first purpose-built multi-storey skatepark
The world’s first purpose-built multi-storey skatepark, spread across three floors and home of the tallest climbing venue in the South East. While also being home to the world’s first suspended concrete bowls, F51 has three stacked floors dedicated to all types of skateboarding and BMXing. The identity follows the curves of the building and the routes and stunts the skaters experience at the site.
The curves and structure of this impressive building are echoed in the design system and patterns. The skate logo is a combination of a skate wheel and the skateable structures within the building. The climb logo is a playful nod to the impressive onsite climbing facility.
All projects start with strategy before progressing to output. This aligns the team on direction and goals.