Sweat Society

Sweat Society

We train. We belong.

Sweat Society is a chain of fitness studios in London that brings together fitness and community, enabling members to experience an energetic, strong and positive experience from start to finish.

Strategy and design

The single-minded proposition for Sweat Society is a place to train; to belong. The brand symbol represents the brand values of inclusivity and the variation of classes under the Sweat Society umbrella. The graphic lockup, though abstract, can be seen as motion, energy, a coming together, and can be adapted to any of the Sweat Society projects or events.


All projects start with strategy before progressing to output. This aligns the team on direction and goals.

Brand strategy


Brand identity


Brand roadmap

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