Wexer came to me with one request—“make us cool”

Wexer is a global leader in digital fitness solutions, dedicated to revolutionising the fitness industry by providing gyms with a seamless, customisable platform that integrates quality virtual classes, live streaming, and on-demand workouts. By empowering facilities with an advanced technological infrastructure and a white-label mobile app, Wexer aims to enhance member engagement, retention, and overall satisfaction, while providing valuable data analytics for strategic business growth.

Strategy and design

With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.


All projects start with strategy before progressing to output. This aligns the team on direction and goals.

Brand identity

Brand guide


UI design


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